What if the biggest opportunity for your optometry practice isn’t just in what your patients see—but in what they hear? In this episode, Dr. Trevor Miranda sits down with his brother, Dr. Terence Miranda, to explore the synergies between optometry and audiology. They dive into why integrating hearing care into your clinic is a game-changer, how to make it work financially, and the surprising ways vision and hearing impact each other.

Timestamps:

[00:01:55] Terence’s path to audiology

[00:09:50] Gold medal story

[00:12:24] Integrating audiology into optometry clinics

[00:14:51] Connection between hearing and vision loss

[00:21:22] Treating optometry patients with hearing loss

[00:23:10] Advantage of including audiology services

[00:25:50] Shift to private health care

[00:29:22] Revenue sharing and embedding audiology clinics

[00:33:30] Guiding patients toward better hearing care

[00:35:26] Nuance Audio glasses and new technology

[00:41:54] Building trusting patient relationships

[00:48:25] Stigma around hearing aids

[00:50:29] Mistaken identity

[00:55:01] Better One or Better Two (Trevor or Terence)

[1:00:52] Purchasing philosophies and premium solutions

[1:08:02] Balancing new technology and patient flow

[1:11:40] Terence’s advice for long-term success

Mentioned in this episode:

• EssilorLuxottica Nuance Hearing Glasses

• Neurolens

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