As we continue to explore the role that content plays in a successfully scaling business, this week we chat about creating a solid content marketing plan. Without a clearly documented path, consider your content marketing strategy dead in the water.

In this mini-episode we take a look at what could be the missing piece - content. This is a HUGE topic, so we are breaking it down into bite-sized pieces and sprinkling them throughout our podcast series. 

Content marketing is one of the most powerful ways to grow and audience and sustainably scale a business, yet it is also one of the most overlooked. What can content marketing do for you? Listen to episode 2 of the Small Business, Big Mindset podcast, 'The Tool Every Business Needs to Succeed.'

Topics discussed:

• Identifying your mission and #1 goal
• KPIs as a measure of success
• Who exactly is your ICA?
• Pain points to solve for your audience
• Refreshing and repurposing content
• Yes, you need a content calendar

Resources:

• The Tool Every Business Needs to Succeed (Episode 2: Small Business, Big Mindset Podcast)
• Content Marketing Institute
• Marketing Charts