Greg Lutzka is a professional skateboarder and entrepreneur from Milwaukee, WI. Greg's career has spanned decades and his list of accomplishments goes on and on. His new documentary titled "One Way Ticket" is now available on Amazon and gives a great summary of his career so far.

Greg dropped out of high school and moved to California to chase his dreams of being a pro skateboarder. It didn't take long for that dream to become a reality. Throughout his career Greg had pro models on Illenium, Krooked, Almost, and Darkstar before creating his own line of skateboards that are now sold in Walmart locations worldwide. Greg has had numerous video parts and won nearly every major skateboard contest on the planet throughout his twenties. He was one of the first pro skateboarders to branch out of the skateboard industry and rode for major corporate brands including Toyota, Visa, Rockstar, K-Swiss, and more. Eventually his window as a top pro began to close he turned to entrepreneurship and became even more successful. He now stays busy with his dozens of properties, businesses, his tv show on Fuel TV, and more.

We recorded this episode at Billy Duece's studio in Milwaukee on a recent trip back home for Greg. What was meant to be a one hour visit turned into 3 hours of conversation on and off the mic.

In this episode we discuss his transition into entrepreneurship, investing at a young age, his plans to teach others, his new documentary, top skateboarding moments, the school of life, giving back, how to negotiate with brands, and why it's all worth it.