In this conversation, Sean Catherine and Leif discuss the evolution of Cascade Fence and Deck, the importance of content creation, and the dynamics of building a strong company culture. They delve into the hiring process, emphasizing the significance of cultural fit over skills, and share insights on navigating employee turnover. Leif also shares his journey of becoming the owner of Cascade and the challenges and rewards that come with it. In this conversation, Leif Wirtanen shares insights on building a business, the importance of implementing efficient systems, and the challenges of maintaining work-life balance. He emphasizes the need for teamwork and the value of diverse skill sets within a company. Leif also reflects on his personal journey towards prioritizing family and relationships over work, highlighting the significance of communication and understanding in both personal and professional realms.