This week I sit down with Marco from Annabelle Landscapes, a loyal customer and a guy who’s been through the real trenches of building a business.
He tells the story of landing his first big patio job, an $80K project that sounded like a dream at first… until the stress, snow, and not knowing his numbers nearly broke him. That job almost convinced him to walk away from hardscaping entirely. Not because the work was bad - but because his mindset was the real limit.
We talk through that shift. From feeling like you’ve got to do it all yourself to realizing the only way forward is to build systems, trust people, and let go of control. He shares what finally made him commit to using a CRM, how he got his crew to buy in (even when they hated clocking in), and the moment the business stopped feeling like a fight.
If you’ve ever struggled with the fear of leveling up, or felt stuck because everything depended on you, this one’s for you. It’s not about overnight wins. It’s about doing the hard internal work to build something sustainable.
Connect with Marco: https://www.instagram.com/annabellelandscapes/
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SynkedUP - Landscape Business Management Software https://synkedup.com/
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