In this episode, I sit down with my longtime friend and fellow pond builder Joey Genovese from Genoscape Inc. They're a full-service landscape construction company specializing in water features.

Joey's been in the game over two decades, evolving from general landscaping to becoming one of the most respected water feature specialists in the industry. We dig into everything, from slogging through mud at early Aquascape builds to installing 100-ton boulders in Southern Africa. We talk about surviving the 2008 crash, downsizing smart, building a niche brand, and most importantly… knowing your numbers.

It's an unfiltered, real convo about what it takes to go from scrappy craftsmen to sustainable business owner, and the mindset shift that makes all the difference. This ones for you if you're a builder, creator, or business owner trying to make your work profitable and purposeful.

Follow Joe on Instagram: @‌genoscape_inc.landscaping

If you're interested in learning more about SynkedUP, check us out:

SynkedUP - Landscape Business Management Software https://synkedup.com/

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