Share ++ episode 157: inside influencer marketing: a day in the life and how to land haircare brand deals feat Hannah Cooney [influencer marketing @ Function of Beauty]

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October 20, 2025

++ episode 157: inside influencer marketing: a day in the life and how to land haircare brand deals feat Hannah Cooney [influencer marketing @ Function of Beauty]

49 minutes

If you have ever wondered what it is like to work in influencer marketing for a major haircare brand or you are a creator hoping to partner with one, this episode is for you. We are joined by Hannah Cooney, the powerhouse behind influencer partnerships at Function of Beauty and our good friend, for a fun conversation sharing everything about working in influencer marketing.

Hannah takes us behind the scenes to share what it is really like managing creator collaborations for a leading beauty brand. We talk through her daily work, what brands like Function of Beauty look for in creators, and her best advice for anyone hoping to break into the space or land brand deals in the beauty industry.

Hannah Cooney // IG

Function of Beauty // IG, TikTok

...more