Are you frustrated because your offer isn't selling? In this episode of the Secrets for Success podcast, Greg Todd reveals the real reason your sales are flopping—and it's not what you think. Most entrepreneurs obsess over the product or presentation, but completely miss the most critical piece: the audience.

Greg also breaks down the concept of the value ladder—and how failing to build one properly could be costing you millions in lost revenue.

🚨 Whether you're a coach, creator, clinician, or consultant, this episode will hit home. If you're serious about growing your business, watch this before spending another dollar on ads or funnels.

👉 Don’t forget to LIKE, COMMENT, and SUBSCRIBE for weekly strategies to grow your business!

🕒 Timestamps
00:00 - Why your offers aren’t selling
00:24 - Audience trumps offer and presentation
01:03 - Why even Jordan Belfort can’t sell to the wrong people
01:45 - Do you REALLY know your audience?
03:04 - Demographics vs. psychographics
04:30 - Online and offline behaviors
05:48 - You're taking this part of business for granted
06:40 - Someone else is doing the work FOR you
07:10 - You’re leaving $$$ on the table
07:24 - Introduction to the value ladder
08:12 - Why people start with FREE offers
09:00 - Your offer stack is broken
10:35 - Greg’s missing rungs in his own ladder
11:00 - How to build the rest of the ladder

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