What happens when a physical therapist from a family of teachers and social activists realizes that giving back just isn’t enough anymore? In this raw, eye-opening conversation, Joanna reveals how inflation and financial pressure forced her to shift from service-only thinking to unapologetic wealth creation. Host Greg Todd unpacks the guilt, the mindset, and the truth about what it takes to build a sustainable, impactful business in healthcare.

🎧 This episode challenges the traditional idea that being “good” means being broke — and why breaking that cycle might be the most generous thing you can do.

🔥 If you're a healthcare provider, therapist, or coach stuck between purpose and profit, you need to hear this.

🕒 Timestamps
00:00 – Intro to the event and Joanna's story
02:00 – From travel therapy to private practice
04:59 – Why the healthcare system is forcing therapists into entrepreneurship
07:19 – "I come from a family of givers… but it’s not an option anymore" 💥
08:39 – Reframing money: A certificate for helping God's children
13:04 – Losing it all: the foreclosure that changed everything
15:00 – “I was playing middle class safe so my wife wouldn’t leave me”
16:15 – Breaking generational money beliefs
20:02 – Why investors only care about ONE thing
28:23 – The fairytale of private practice vs. the financial reality
30:08 – “No one owes you anything — not even patients”

Follow Greg on Socials:
https://www.Instagram.com/gregtoddpt
https://www.Facebook.com/gregtoddpt
https://www.tiktok.com/gregtoddpt
https://www.linkedin.com/in/gregtoddpt

#EntrepreneurMindset #HealthcareReform #PhysicalTherapyBusiness #MoneyMindset #GregTodd #PrivatePractice #InflationReality #TherapistLife #GiveAndGrow #WealthWithPurpose