In this deeply personal episode, Sarah tackles one of the most universal struggles we all face: the paralyzing fear of what other people think.

Drawing from her own journey of putting herself out there on social media and building her business, Sarah explores the psychological research behind the "Spotlight Effect" — the cognitive bias that makes us think people are paying way more attention to us than they actually are.

She shares vulnerable stories about posting her success story, dealing with public criticism, and the moment she realized she's "not that important" (in the most liberating way possible). Sarah challenges behavior analysts specifically to examine how their fear of judgment keeps them playing small, diluting their message, and missing opportunities for growth.

This episode is a powerful reminder that being judged is survivable, that authenticity matters more than perfection, and that your people are looking for the real you — not a sanitized, people-pleasing version. If you've been holding yourself back because you're worried about criticism, this episode will inspire you to live life "hot pink and sparkly" instead of beige and invisible.

Resources Mentioned

• Cornell University research on the Spotlight Effect (students wearing embarrassing t-shirts study)

• Self-compassion research on threat systems and social evaluation

• Mind Body Behavior business coaching and programs

• Instagram: @mindbodybehavioranalyst

Quotes from This Episode

• "We think people are noticing us twice as much as they actually are. And we walk around, we're convinced, everyone's watching us, everyone's judging us, everyone's forming opinions about every little thing that we do, and the truth is, most people are too busy worrying about what everyone thinks about them."

• "I'm actually not that important, and I mean that in the most liberating way possible. Most people are not just sitting around thinking about me at all times."

• "Just because it feels dangerous, does not mean it's actually dangerous. So your feelings are valid. I will never discredit that. Your feelings are valid. But, they're not always accurate predictors of your reality."

• "The only way that we will guarantee that we'll never be criticized is to never do anything, never say anything, never try anything... And I sure am hell not living my life like that. You know how I want to live my life? Hot pink, and sparkly."

• "If you try to be for everyone, you're gonna end up being for no one. You become this watered-down version of yourself."

• "You can't grow if you're not willing to be bad at things first. You can't learn if you're not willing to make mistakes."

• "You could be safe from criticism, but you're also safe from progress."

• "The people who matter will not judge you for being human. And the people who judge you for being human do not matter."

Connect  with MBB

Become a Board Certified Health Coach:

⁠https://mindbodybehavior.co/board-certified-health-coach⁠

Mind Body Behavior 6th Edition Supervision Curriculum:

⁠https://mindbodybehavior.co/curriculum⁠

FREE CEUS: 

32 CEU Board Approved Health Coaching Program:⁠ https://mindbodybehavior.podia.com/boardhealthcoach⁠

BCBA Supervision Program Outside ASD:⁠ ⁠

⁠https://mindbodybehavior.podia.com/bcbasupervision⁠

Email: [email protected]

Social Media: @sarahburby @mindbodybehavioranalysts 

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