How would you go against conventional publishing advice? That's what Jim and Bryan want to know in the latest episode of The Sell More Books Show. After thanking their patron Joanna Penn and her masterpiece How to Market a Book, the triple-threat-twosome talked tips on using your backlist, adopting long-term thinking, and using InstaFreebie. News stories included EU ebook law changes, the return of the Google Play Partner Center, the true price of being an indie, the need for experimentation, and the growth of Amazon Prime. This week's Question of the Week: How would you go against the conventional wisdom of self-publishing to try a new marketing or publishing experiment?