Most business owners dread marketing, but it doesn't have to be painful or overwhelming. In this episode, Greg Todd breaks down how to incentivize yourself to market smarter and use assets like books to grow your business faster.

• Why 99.9999% of people have no idea who you are—and what to do about it
• How to use today's technology (including AI) to write a book in weeks, not years
• Turning your book into both a marketing tool and a business asset
• Strategies for leveraging podcasts, guest appearances, and multi-platform visibility
• Simple rewards and systems you can use to make marketing less stressful and more profitable

🕒 Timestamps
00:00 "Book Writing for Client Engagement"
06:21 Real Estate as Passive Assets
09:47 Evaluate Book by Chapter Value
12:10 "Building Business as Key Asset"
15:22 Boosting Business Through Self-Marketing

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