Michaela began gaining traction on TikTok in 2023 by sharing her beauty routines and go to product finds. As her audience grew, so did the opportunities, leading to major career milestones in 2024 and beyond. In this episode, she breaks down how consistency and treating social media like a business helped her grow, and she shares practical tips from her journey. From becoming the face of a OneSkin launch to partnering with major beauty brands like Anastasia Beverly Hills, Michaela’s story is packed with insights you won’t want to miss.

Michaela Scott // TikTok, IG