Today I am thrilled to be talking to the incredible Sophie from U.FL.O (Unidentified Floral Object). All about how to stand out in the crowd. The floristry industry is often described as a saturated market and whilst I would probably tend to agree that this is true. How can we stand out and make ourselves and our business more visable? Sophie is renowned for her amazing, original flower crowns. Each one a beautiful, unique artwork. Her floral crowns have taken her all over the world teaching workshops. Alongside her teaching and event floral projects she is also a judge at the RHS Chelsea Flower Show. I thought she would be the perfect person to speak to about standing out in the crowd. My conversation with Sophie is so refreshing, I really appreciate her honesty and authenticity. I hope you enjoy listening! 

Joanne's Contact Details: 

Website: www.joannetruby.co.uk

Instagram: joannetrubyfloraldesign

Email: [email protected] 

Sophie's Contact Details: 

Website: www.uflo.co.uk

Instagram: u.fl.o/london

Email: [email protected]