Sci-fi author Michael Cooper joined us today for a longer-than-usual but extremely informative Lab segment. After thanking their patrons, Peak Democracy, The Final Arrangement, and Nightblade, Bryan and Jim tackled tips on pen names, selecting your next story to write, and how to promote your books. News stories included the publishing practices of Marcel Proust, publishers helping hurricane victims, AAP's ebook sales increase, and Bookfunnel's new direct sales integration. This week's Question of the Week: If you don't yet use Facebook Ads, what's the main reason you don't include them as part of your marketing?