Is a picture of Natasha Lyonne holding a raw chicken the best way to sell you on watching Russian Doll? Netflix thought that's what would get Kathryn! We discuss the way Netflix personalizes its menus in order to hack your brain, and how creepy it is when brands act like people. Then we turn to a bigger discussion of Russian Doll, and how much we love it, and how it bears a resemblance to several other recent shows.