This week we are focusing on the question, 'Why does every small business need content marketing'?

The Content Marketing Institute defines content marketing as “the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

According to Hubspot, only 37% businesses claim to have a content marketing strategy in place. Which means, by creating and executing a content marketing strategy, you can potentially gain a definite edge over your competition.

As a solo or small business entrepreneur, you might have been told that you need content marketing to scale your business. Your response to that might have been to flat out ignore that suggestion, or maybe it annoyed you…mostly because you know they are right but you're not sure why or even where to start.

Take a listen as we discuss this much needed, and commonly overlooked, piece of building a sustainable business.