Mind Wrench Podcast

Episode #206 -Top of the Mountain and Still Climbing! -w/Jesse Parks


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**🎙️ Podcast Show Notes:

What happens when a collision repair expert decides to completely rethink how body shops operate? 

This week, Jesse Parks, Managing Director of Freeman Collision, shares how his West Coast shop achieved both Toyota and Lexus Certified Collision Center of the Year awards by disrupting traditional business models and creating an extraordinary culture focused on quality repairs and continuous improvement. 

 The traditional collision repair business model is facing disruption from multiple angles. Jesse explains how OEMs are investing heavily in certification programs to improve both customer retention and parts sales after discovering a startling statistic: 60% of customers who experience a collision switch car brands within a year. By positioning his shop as Northern California's only certified Toyota and Lexus collision center, Jesse captures customers directly through manufacturer channels, bypassing the traditional insurance referral system.
 
 Perhaps most fascinating is Freeman Collision's implementation of AI technology to solve a critical industry challenge: nearly 50% of all accidents happen outside business hours. Their AI systems engage customers instantly, providing estimates and scheduling appointments when traditional shops are closed, dramatically improving capture rates.

Whether you run a collision shop, work in the automotive industry, or simply want to learn how to transform your business, this episode is for YOU… Jesse's insights demonstrate how embracing change, building extraordinary culture, and leveraging cutting-edge technology can transform even the most established businesses.

Even if you've reached the top of the mountain... there's always still room to climb!


Guest Info: Jesse Parks - Freeman Collision 

BodyShop Booster


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Mind Wrench PodcastBy Rick Selover

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