How can nonprofits connect more meaningfully with the people they serve during times of deep division and declining trust? Farra Trompeter, co-director, talks with Doug Hattaway, president of Hattaway Communications, and Erica Pelletreau, founder and CEO of The Pelletreau Group, about the science and strategy behind building trust, bridging divides, and fostering real community engagement. Drawing on the Trust Playbook developed for The Communications Network, they share practical insights on addressing misconceptions, using plain language, and designing communications that prioritize listening, relationships, and shared goals.