Over the past year, it was reported by a wide variety of sources that TikTok sells 3-25% of ALL books—about 90 million book purchases last year—by most estimates. This week on the pod, we take a look at the impacts of this and how social has come to replace traditional media, as well as what publishers can do in order to tap into this world, in addition to how much Colleen Hoover owes her booktokers. 
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