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Why are nonprofit communicators so often brought in at the end of a project and treated more like an order-taker than a strategic partner? Farra Trompeter, co-director, talks with Ally Dommu, director of service development, about why communications staff deserve a seat at the table and what changes when they get it. They explore the organizational habits and assumptions that keep communications stuck in a tactical role, and share practical steps communicators can take to shift the culture, build stronger cross-team relationships, and demonstrate their strategic value.
By Big Duck5
6464 ratings
Why are nonprofit communicators so often brought in at the end of a project and treated more like an order-taker than a strategic partner? Farra Trompeter, co-director, talks with Ally Dommu, director of service development, about why communications staff deserve a seat at the table and what changes when they get it. They explore the organizational habits and assumptions that keep communications stuck in a tactical role, and share practical steps communicators can take to shift the culture, build stronger cross-team relationships, and demonstrate their strategic value.

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