It feels cliche to say, but data truly is king no matter the industry you're talking about. Having strong data can help you forecast how a particular market will evolve, allowing you to position yourself for success in the future. That's exactly why the team at Portal has placed such an emphasis on gathering the best data possible and leveraging it to make decisions that will positively impact their partners throughout the CI channel. We sat down with Josh Willits of Portal to talk about that and more during CEDIA Expo in Denver.

https://youtu.be/YkaL255__uY