What does it take for a product to go from idea to something real that you use in your daily life? In this episode of Fin and Fire with Jeff Mishler, Nick and I discuss the product development process.  His direct experience with the largest brands has produced a rare level of experience and insight and hopefully a road map for anyone considering a change in careers or pursuing one in the outdoor products industry. Along the way, we find that our lives are again, parallel in many ways.