Founder and co-owner of the award-winning @aveda affiliated Gila Rut Salons, Keri Davis is also the founder of *Beauty BackBone*, a one-of-a-kind educational company helping salons to grow and succeed. A renowned business educator, coach and author, Keri shares pandemic-inspired learnings as well as reminds us of many important, long-proven best practices that have 'forever' served salon owners, independents and professionals well.