Legendary ad-man George Lois joins the show to talk about 50+ years of shaping American culture and to give us some Damn Good Advice. We start out with the day he quit his life as the Greek florist's son, began art school, and met the love of his life (all in the same day), before getting to the most prolific period in his monumental career, his experience as one of the first "ethnics" in the ad business, what goes into having The Big Idea, how he and Muhammad Ali busted each other's chops, how he created the ad that created Tommy Hilfiger, making those Esquire covers, getting fired off the Xerox account three times before making Xerox a household word, what he wants to do next (at 86), and more! • More info at our site • Support The Virtual Memories Show via Patreon or Paypal