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With 30 years of professional beauty industry experience to his credit, Davines North America CEO Alejandro López has a real passion for salons, professionals and the difference that our industry makes in the world. We dig into the story behind his journey to Davines, and how his passion for the brand's unique culture, values and vision inspire him for what lies ahead.
By Hairbrained4.9
173173 ratings
With 30 years of professional beauty industry experience to his credit, Davines North America CEO Alejandro López has a real passion for salons, professionals and the difference that our industry makes in the world. We dig into the story behind his journey to Davines, and how his passion for the brand's unique culture, values and vision inspire him for what lies ahead.

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