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Serial entrepreneur, John Williams, owner of Impulse Off Road shares the journey to now, with all the twists and turns. John has had some interesting experiences and is sure to have many more. Be sure to listen on your favorite podcast app.

5:08 – our front yard corner was worn to dirt; that was our goal, was to wear through the grass every year on our motorcycle 

13:02 – when I got done with the Land Cruiser, I got 33 1250’s and I thought I was king of the world             

20:39 – I had my friend’s dad’s credit card and ordered a lift, I thought, this is the coolest thing ever, I tell people I work for Roberts Auto and I don’t have to pay full price.

27:19– we’ve just been compatible in that aspect; my strong points are not his and his are not mine.

34:03 – they gave me the opportunity to pitch a Raptor program to the higher-ups at Ford when they came out to the track; We created the Raptor Assault program together. 

43:34 – You realize you don’t win and lose races in the first 100 miles, it comes down to the last 2-3 miles – it’s how you manage, mitigate risk, and make sure the car is staying together

50:53 – the whole time you’re thinking, why am I here? Why am I doing this? But when you’re done, you can’t wait to do it all over again

Special thanks to 4low Magazine and Maxxis Tires for support and sponsorship of this podcast.

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