How we think and talk about raising our prices—not to mention knowing when and how to actually do it—is an important conversation that's taken on a renewed significance since the pandemic. Conor James Doyle—an educator, colorist, content creator and @redken advocate based in Dublin, Ireland—has blown up big on social media, due in large measure to his refreshing perspective toward much of what we do every day professionally. Conor and Gordon dig into raising prices and the big idea that there is no "one size fits all" approach to such an important pillar of business.