What do you think of the “in-depth” episode? Avoiding contests and list-building ads may help you to preserve a more organic email list, according to author LJ Shen in a post on the Self Publishing Formula blog. Shen says she spends a “good amount of time,” on social media, feeling that her time is not any more valuable than her readers’. She gathers newsletter followers organically and does not run contests or advertisements to gain new subscribers. She asks for followers on Amazon, BookBub and Facebook, through links available on her website and her Amazon and BookBub author pages. Shen recently used her list to pick up 1,400 Amazon reviews on one of her books in the first 30 days of release. Question of the Week: What do you think of this new every-other-week format? Should we keep it? Trash it? Expand it?