Marketing Misfits

Episode 26 | Black History Month & Women’s History Month


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Mike Summers | Geoff McHenry | Yesenia Bello |

Stewart Cornelius | Dave Smith | LaToya Christian

 

In this episode, the Marketing Misfits discuss a variety of topics

  • 2:30 Intros - Intro Song “Ye” Burna Boy
  • 8:00 Black History Deep Month
  • Beyond 28 Campaign
  • 28 Days isn’t enough to celebrate Black History
  • Black Culture influences the world
  • Tom Steyer & Juvie
  • McDonald’s 365Black.com
  • Why do we need Black History Month?
  • 14:00 Target & Honey Pot, All-Natural Plant Based Feminine Care Products owned by a black woman attacked and Black Twitter came to the rescue and saved their ratings and boosted sales
  • What’s the downside of companies being blind to the black/brown?
  • 19:15 Reference to interlude on Solange, “A Seat at the Table” with Tina Knowles speaking
  • 20:15 The Drum: Stories of being black in advertising (most stories written by women) – Carol H. Williams 
  •  How black culture lends itself to billion-dollar ideas
  • How do we feel as people of color in the marketing/advertising industry?
  • The Count
  • Group M announced black woman CEO of organization in UK, Karen Blackett
  • 28:25 Ad Age Year-Round Black History Month:
  • Chevrolet, “Throw Like a Girl”, Monet Davis
  • Cheerios, “Just Checkin In”, Bi-Racial Family
  • Nike, “Equality”
  • 44:55 Music Break “Anybody“ Burna Boy
  • 47:15 Women’s History Month
  • US Women’s Soccer Legal Dispute over unfair wages paid
  • Coca-Cola and P&G have stepped in and said it’s problematic.
  • Secret & Nike as well have spoken out
  • Why aren’t they paying these women?
  • 60:20 Megan The Stallion Contract Dispute. How is it different to market an artist in today's modern age. Do you still need labels or contracts?
  • 67:00 Ad Week: 12 women’s history ads:
  • KY The Pleasure is mine, #getwhatyouwant 
  • Morning After Waffle / Blue Waffle (Mythical STD)
  • Budweiser redid old ads to portray women in more positive light
  •  70:00 Outro – “If” Davido



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