For many, working a 9-5 job or one with inflexible hours is just reality. Once something disrupts our flow, such as having children, we realize…hey, wait a minute. There are other, higher priority things I want to be doing with my time. 

This was the predicament of today's guest Salome Schillack, CEO/Founder of Shine and Succeed. Working as a pharmaceutical rep, Salome was tired of choosing between her income and her family. After attempting a coaching business, Salome dove into online course creation. (which by the way, she quit after her first course launch was not what she anticipated - more on that in this episode).  Salome now has a multiple six-figure Facebook ads agency, a membership, and online courses…all which serve the online course creator niche.

Discussion Highlights:

The Start

• The rise and fall of an online coaching business
• Launching her first online course for $2,000 in revenue after only spending $400 on Facebook ads…and quit
• From Facebook ads side hustle to the start of a full Facebook ads agency

The Education

• B-School
• Amy Porterfield's suite of courses
• Any digital marketer and Facebook ads trainings she could get her hands on
• Podcasts, podcasts, podcasts

The Growth

• Free clients from Facebook group networking
• Started charging $500 a month, then $750, then $1500, then more to manage ads
• Now has an full scale agency with employees and amazing clients
• Niched down to serve digital course creators to build and scale their entire business with ads
• Word of mouth referrals, course launch ads

 The Strategy 

• Mission to help people get out of their jobs and not have to choose between a 9-5 job or being home with the kids 
• Adjust their model to not run as an agency, has online courses and memberships too
• Created the original Shine Show with female entrepreneurs and broadcasted from her phone
• First course was Facebook Live Superstar 
• Worked with online course creators as ads managers, saw the backend of people 20 steps ahead of her

 The Shift

• Launched a course, A-Lister, during COVID-19
• From key learnings, pivoted to a membership
• Help students start earlier at a lower dollar value, so that over the course of a few months they get sustainable long term results

 The Action

• Create your ad account, setup your pixel, set up your custom audiences
• Run engagement ads consistently in the background, all the time
• Build engagement, then build email list, and then build your launches
• Create lead magnets that solve a problem that your ideal customer wants solved

The Mindset

• Grateful for lessons learned and to learn; know you have learned enough now to keep going
• The pros talk about the same thing for years, gaining mastery
• Daily routine: Meditation, journaling, exercise 
• Save social media and email for later - get to the meat of your day first thing

 The Future

• Teach women to create more autonomy by creating more income, have more freedom
• Grow the membership of students learning and using ads to make an impact
• Teach students to be ads managers for online course creators

The Wrap-Up

If you could listen to only one music artist for the rest of your life, who would it be? Beyonce

Where can people find you online?

• Website
• Facebook
• Instagram