In this episode, Larry speaks with the founder of BombTech Golf Tyler “Sully” Sullivan about taking your company to the level where you are irrelevant to the normal flow of business, allowing yourself to focus on the bigger picture.
• The first thing he handed off was shipping, the second was customer service.
• The biggest lever is the ability to scale marketing in a profitable way.
• You need a system to know if your advertising is working or not.
• He went through 14 agencies to find his advertising expert.

TIME-STAMPED SHOW NOTES: [1:45] Outsourcing. [5:00] He focuses on new products. [8:25] Grow what you know.

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