CLASS bookstore is probably the most talked about bookseller in the U.S. in 2024. They know how to build a hype machine and get people talking about them. Publishers pressure their sales reps to get books in there. What is different about them? And the big question—how do they utilize fashion marketing to make books dope? ************ Thank you for watching the People's Guide to Publishing vlogcast!   Get the book: https://microcosmpublishing.com/catalog/books/3663 Get the workbook: https://microcosmpublishing.com/catalog/zines/10031 More from Microcosm: http://microcosmpublishing.com More by Joe Biel: http://joebiel.net More by Elly Blue: http://takingthelane.com Subscribe to our monthly email newsletter: https://confirmsubscription.com/h/r/0EABB2040D281C9C Find us on social media Facebook: http://facebook.com/microcosmpublishing Twitter: http://twitter.com/microcosmmm Instagram: http://instagram.com/microcosm_pub ************

CLASS bookstore is probably the most talked about bookseller in the U.S. in 2024. They know how to build a hype machine and get people talking about them. Publishers pressure their sales reps to get books in there. What is different about them? And the big question—how do they utilize fashion marketing to make books dope? ************ Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catalog/books/3663 Get the workbook: https://microcosmpublishing.com/catalog/zines/10031 More from Microcosm: http://microcosmpublishing.com More by Joe Biel: http://joebiel.net More by Elly Blue: http://takingthelane.com Subscribe to our monthly email newsletter: https://confirmsubscription.com/h/r/0EABB2040D281C9C Find us on social media Facebook: http://facebook.com/microcosmpublishing Twitter: http://twitter.com/microcosmmm Instagram: http://instagram.com/microcosm_pub ************

CLASS bookstore is probably the most talked about bookseller in the U.S. in 2024. They know how to build a hype machine and get people talking about them. Publishers pressure their sales reps to get books in there. What is different about them? And the big question—how do they utilize fashion marketing to make books dope? ************ Thank you for watching the People's Guide to Publishing vlogcast! &nbsp; Get the book: https://microcosmpublishing.com/catalog/books/3663 Get the workbook: https://microcosmpublishing.com/catalog/zines/10031 More from Microcosm: http://microcosmpublishing.com More by Joe Biel: http://joebiel.net More by Elly Blue: http://takingthelane.com Subscribe to our monthly email newsletter: https://confirmsubscription.com/h/r/0EABB2040D281C9C Find us on social media Facebook: http://facebook.com/microcosmpublishing Twitter: http://twitter.com/microcosmmm Instagram: http://instagram.com/microcosm_pub ************

Episode 269: What do books and sneakers have in common? w/ CLASS bookstore

Joe Biel is the founder and CEO of Microcosm, a 25-year-old midlist publishing and distribution company that has sold millions of books. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 25 years in 416 pages. Together, they distill this knowledge for other publishers and people who simply want to understand the publishing industry. ************ Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal... Get the workbook: https://microcosmpublishing.com/catal... More from Microcosm: http://microcosmpublishing.com More by Joe Biel: http://joebiel.net More by Elly Blue: http://takingthelane.com Subscribe to our monthly email newsletter: https://confirmsubscription.com/h/r/0... Find us on social media Facebook: http://facebook.com/microcosmpublishing Twitter: http://twitter.com/microcosmmm Instagram: http://instagram.com/microcosm_pub ************

Arts

Books

Joe Biel is the founder and CEO of Microcosm, a 25-year-old midlist publishing and distribution company that has sold millions of books. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 25 years in 416 pages. Together, they distill this knowledge for other publishers and people who simply want to understand the publishing industry. ************ Thank you for watching the People's Guide to Publishing vlogcast! Get the book: https://microcosmpublishing.com/catal... Get the workbook: https://microcosmpublishing.com/catal... More from Microcosm: http://microcosmpublishing.com More by Joe Biel: http://joebiel.net More by Elly Blue: http://takingthelane.com Subscribe to our monthly email newsletter: https://confirmsubscription.com/h/r/0... Find us on social media Facebook: http://facebook.com/microcosmpublishing Twitter: http://twitter.com/microcosmmm Instagram: http://instagram.com/microcosm_pub ************

Share Episode 269: What do books and sneakers have in common? w/ CLASS bookstore

Sign up to save your podcasts

Episode 269: What do books and sneakers have in common? w/ CLASS bookstore

Episode 269: What do books and sneakers have in common? w/ CLASS bookstore

More shows like A People's Guide to Publishing

Making Sense with Sam Harris

The Daily

Up First from NPR

Inside Independent Publishing (with IBPA)

Ghost of a Podcast: Astrology & Advice with Jessica Lanyadoo

Conan O’Brien Needs A Friend

Triple Click

The MeidasTouch Podcast

Self Publishing Insiders

If Books Could Kill

Good Hang with Amy Poehler