The social media landscape is changing and evolving year after year. From 2014 to 2023 and with the rapid rise of TikTok, the space has gotten saturated with a high number of creators therefore providing brands and agencies with a high number options to choose from. Brands have also officially jumped on the TikTok bandwagon to appeal to the Gen Z target demographic and we've seen them now prioritizing Influential yet authentic creators on the app that have consistently high views. Let's dive into the topic where I share what I have been seeing so far this year and answering everyone's number one question "Are budgets lower this year?"