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Edelweiss! It's a valuable tool for publishers, booksellers, and other industry folks. Buyers use it all the time to research and bring in books to their stores and libraries. How does a publisher break through all the noise, make their products stand out, and make sure buyers are able to easily find what they're looking for?
This week on the pod, we're sharing a little bit of a presentation marketing manager (and former bookseller) Abby gave this year on how booksellers and buyers use Edelweiss, and some things publishers can keep in mind as they list titles.
If you're interested in seeing the materials on Abby's slides, you can find the video on our website!
By Microcosm Publishing4.2
2323 ratings
Edelweiss! It's a valuable tool for publishers, booksellers, and other industry folks. Buyers use it all the time to research and bring in books to their stores and libraries. How does a publisher break through all the noise, make their products stand out, and make sure buyers are able to easily find what they're looking for?
This week on the pod, we're sharing a little bit of a presentation marketing manager (and former bookseller) Abby gave this year on how booksellers and buyers use Edelweiss, and some things publishers can keep in mind as they list titles.
If you're interested in seeing the materials on Abby's slides, you can find the video on our website!

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