Greg Banasz, Chief Marketing Officer at Steward Partners, shares how he brings the firm’s brand to life while empowering more than 200 independent advisors to express their individuality. Instead of a one-size-fits-all playbook, he offers a flexible “spice rack” of strategies—helping advisors mix and match tools that best support their goals in branding, communication, and growth. By putting collaboration and advisor input at the center, he ensures every strategy feels authentic while still connected to Steward’s broader identity.

He also speaks to the generational shift transforming the industry and the importance of meeting younger, tech-savvy clients where they are—with modern tools like QR codes, video, and AI. For Greg, compliance isn’t a barrier but a partner in creating authentic messaging. Looking ahead, he sees video, personalization, and data-driven insights as key growth drivers, but believes lasting success starts with something simple: listening to advisors and building from their genuine interests.

Resources: Steward Partners

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