One of the most important aspects of marketing in craft beer in recent years is Social Media. We've spoken about it at length via the original The Business of Marketing Craft Beer three-part podcast series, but we figured it was time to really dive deep into all things social. Tiffany Alexis, Co-Founder of both BAOS and High Season Co., joins Cee to get into the origins of the Business of Beer season, how they've created relationships with beer brands and businesses via social, examples of breweries and businesses both doing social really well (and some doing it kinda terribly), best practices for Social Media (content pillars, hashtags, Reels, metrics, Stories, algorithms), AI tools, and Influencer Marketing. They both got into some great bevos - Perennial Artisan Ales Pils, Willibald Fruit Punch Seltzer, Kahnawake x BAOS Podcast x Nathan Does Beer x Beerism x Vox & Hops Fake NewZ, and Willibald Strawberry Seltzer. As mentioned in the episode, here are all the helpful links: Social Strategy Video + Downloadble Template: https://www.youtube.com/watch?v=d-nDgTm82As ManyChat (automation software): https://manychat.com/product/instagram?utm_campaign=HIGHSEASON and use code HIGHSEASON at checkout for a free month of their Pro plan How To Sell On Instagram: https://www.youtube.com/watch?v=y91bT520Xt4 SubMagic (caption software): https://submagic.co?via=highseason and use code HIGHSEASON at checkout for 10% discount Canva (design software): https://partner.canva.com/highseason High Season YouTube Membership: https://bit.ly/HSInsidersYT

BAOS Podcast

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