Mik + One: The Official Project to Product Podcast by Dr. Mik Kersten

Episode 30: Brian Solis on the Digital Change Agents in the Novel Economy

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It’s episode 30 and what a guest we’ve got! Mik welcomes Brian Solis, Global Innovation Evangelist at Salesforce and world-renowned keynote speaker and an award-winning author of eight bestselling books.

In this episode, Mik and Brian cover a lot of ground and discuss many key topics including:

  • How people should think about their digital transformations in order to change their thinking in 2021 and adapt to the novel economy
  • Avoiding the pitfalls and traps of digital transformations and guidance on how organizations can successfully adapt
  • The importance of defining a product value stream and measuring transformations to increase customer value, faster
  • Driving innovative digital experiences in order to gain customer attention and loyalty
  • Advice to the Digital Change Agents in order to get leadership buy-in and drive change middle-up instead of top-down

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    Follow Mik on Twitter: @mik_kersten #MikPlusOne

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    For more information about Brian Solis, to view the full list of resources featured in this episode, and to download the episode transcript, visit:

    https://projecttoproduct.org/podcast/brian-solis/

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    Mik + One: The Official Project to Product Podcast by Dr. Mik KerstenBy Dr. Mik Kersten: Author of Project to Product and Founder and CEO of Tasktop
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