Launching a top-of-the-line fly fishing apparel brand into a market known for quality products is the kind of challenge Kevin Sloan has faced for decades. As a founder of the brands Sitka and MeatEater, Kevin has unique insights and experiences from his successful past and presents a vision for his new venture, Skwala Fishing. In this episode of Fin and Fire With Jeff Mishler I sit with Kevin in Bozeman Montana and go deep into the design and branding of a quality product.