Power Your Advice

Episode 309 – A Risk-Managed Approach to Bitcoin Exposure with Hans Williams


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Hans Williams, Head of ETF Strategy at Calamos Investments, joins us to explore how advisors are approaching Bitcoin exposure in a market where volatility remains a central concern. With drawdowns of 30% or more still defining the asset’s price behavior, Williams explains why the conversation has shifted toward managing downside risk even as interest in digital assets grows. For advisors, this means balancing client curiosity with disciplined portfolio construction rather than simply reacting to headline price moves or sidelining Bitcoin altogether.

Williams highlights how Calamos’ suite of protected Bitcoin ETFs aim to offer defined buffers and known outcome periods that align exposure to client risk tolerance. He discusses how these outcome-oriented structures, along with laddered versions that smooth timing risk, can help advisors thoughtfully integrate Bitcoin into portfolios with clearer expectations around upside caps and downside limits. As advisor sophistication around digital assets deepens, Williams sees these products as tools to help advisors participate in Bitcoin’s potential while maintaining consistency with clients’ long-term plans.

Click here for more information about Calamos Protected Bitcoin ETFs

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