Alexandra epitomizes integrity, energy, hard work and passion into every design project she executes. Her love of art and design was evident at an early age and flourished through an international upbringing, spending time in Peru and Canada before settling in Fort Lauderdale, Florida. While receiving her Bachelor of Science degree in Graphic Design from the Art Institute of Fort Lauderdale she interned for the South Florida Sun Sentinel’s marketing department. It was during her time at the newspaper that her intent to one day become the creative director of a company was solidified.

Founded in 2011 Neto branded Otena Concepts as a boutique design studio tailored specifically to a customer’s unique needs. Today Neto and her team of graphic designers, web experts and marketing strategy professionals strive to create authentic connections between clients and their key target markets. Neto ensures that each and every deliverable presents a good, clean, memorable design, on time and on budget. The business model continues to work and the company has steadily grown over the past 5 and a half years.

Otena Concepts’ current client portfolio expands diverse market segments including 50 Eggs restaurants, Citrix software solutions and the Atlantis Resort and Casino.

When not brainstorming her next creative project Neto enjoys travel, paddleboarding, cooking and attending local art events in South Florida. She remains an active supporter of many local organizations such as the Cystic Fibrosis Foundation and the Humane Society of Broward County. As an organization, Otena Concepts participates in local Thanksgiving food delivery events to those in need, volunteering at the annual Alzheimer’s Association Walk http://act.alz.org/goto/Abuelaswalktoremember and more.

As web and mobile marketing opportunities continue to grow at a record pace, Alexandra and her team remain vigilant to providing clients with the creative and content services that will build brands, offer worthwhile returns on investment and of course designs that will continue to turn heads for years to come.

Startup Nation, Alexandra Neto was a blast to have on our podcast and totally rocked the mic while discussing a topic she is most passionate about: 3 Key Factors When Designing Your Logo. For more information about our podcasts, webinars, and online courses, visit our website www.ThePrivatePracticeStartup.com.