If you haven't heard the name Krystal Proffitt yet, you will. She is fast becoming one of the most sought after educators in podcasting. Her digital course, Proffitt Podcasting, is a step-by-step plan for entrepreneurs who want to learn how to start, launch, and market their podcasts with confidence. The Poddy People monthly membership brings together a community of podcasters to collaborate and innovate, taking their podcasts to the next level. Krystal shares with us how this career came to be, as well as specific steps would-be podcasters should take when first starting out.

The Start

• Left corporate to be a stay at home mom
• After being a Pinterest-perfect mom didn't work out, she realized had to find something for herself
• Started writing, journaling and unsuccessfully blogging
• A blogger she followed started a podcast inspiring her to do the same
• Launched her first podcast, The Rookie Life, correlated with her previous blog

The Shift

• People started asking her questions about how podcasting worked
• Started podcast coaching in 2019, jumped in with her new podcast, 'The Proffitt Podcast'
• Launched her daily podcast, The Poddy Report, in March, focused on being transparent on what it takes to have a podcast
• Didn't feel right promoting her course during COVID, launched a membership, 'The Poddy People' at a lower price point to support the community

 The Strategy

• Focused on the value-add to listeners 
• Was strategic about launching - timing and content
• Evolved her format by listening to her audience
• Included more success stories and insight from other podcasters
• Conducts a half solo and half interview format

 The Action

• Keep it simple!
• Pick launch date, stick to it, and talk about it everywhere
• Set a budget for yourself and reverse engineer necessary equipment
• Manage expectations - use it as the marketing arm of your business
• Practice recording yourself speak on your voice memos app on your phone
• Before you launch, try to get on 4-5 podcasts to talk about your topic
• Get over it and ask for people to subscribe or leave a rating or a review
• Tools we talked about: 
  •  Audacity 
  • GarageBand 
  • Hindenburg 
  • Calendly 
  • Acuity 
  • Buzzsprout 
  • Buzzsprout Magic Mastering 
  • Buzzsprout Affiliate Marketplace 

 The Mindset

• Her first book, 'Start a Bingeworthy Podcast' comes out October 20, 2020
• Journals 30 minutes every morning, gets up at 5AM
• Goals and Vision 
  • Simplifying a lot! 
  • Her membership is open for the rest of 2020 but in 2021 it will only be available to those in her digital course 

The Wrap-Up

If you could listen to only one music artist for the rest of your life, who would it be? Alanis Morissette

Where can people find you online?

• Website
• Instagram
• Facebook
• YouTube
• Pinterest