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When Mike Winkelmann, now widely known as the digital artist Beeple, sold an artwork at Christie’s for $69 million in March 2021, it shocked the art world—and created an escalating interest in and market for NFTs, digital art using blockchain technology that allows the work of digital artists like Beeple to be collected for the very first time. But the high-stakes prices also brought two parallel art worlds—the traditional one of galleries and museums, and the growing online community of digital artists—crashing into each other. In this provocative conversation, Beeple and Jordan Wolfson hash out the relationship between the two and ask: Where do we go from here?
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When Mike Winkelmann, now widely known as the digital artist Beeple, sold an artwork at Christie’s for $69 million in March 2021, it shocked the art world—and created an escalating interest in and market for NFTs, digital art using blockchain technology that allows the work of digital artists like Beeple to be collected for the very first time. But the high-stakes prices also brought two parallel art worlds—the traditional one of galleries and museums, and the growing online community of digital artists—crashing into each other. In this provocative conversation, Beeple and Jordan Wolfson hash out the relationship between the two and ask: Where do we go from here?
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