In this week's episode I'm joined by email marketing expert Allison Hardy for a straight-up honest conversation about what's actually working in email marketing right now—and what's not.

We're pulling back the curtain on:

• What's working in email marketing in 2025 (and what emails you shouldn't be sending)
• The overlooked opportunities sitting inside your email list right now
• How AI will impact email (and what you can be doing now)

Bottom line: the market has shifted. Buyer behavior has changed. And if you're still sending the same tired 3-day promo sequence from 2021… you're leaving money on the table.

This episode is your permission slip to stop forcing your email funnel to work and start adapting it to how people actually buy now.

You don't need to burn it all down.

You just need to get smarter with how you sell.

Listen in and get the real strategy behind consistent, scalable email sales.

About Allison:

Allison Hardy is an Email Marketing Strategist who helps smart coaches and experts sell more of their offers, on autopilot.

Allison is the creator of the 6-Figure Secrets Podcast, a Huffington Post Contributor, has been featured in YFS Magazine, and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine.

She and her husband Teer, two kids, eleven year old Camden and seven year old Nora, and Beagle, Rosie Penelope, live right outside of Washington, D.C., in Arlington, Virginia.

Want more from Allison?

Grab Allison's $80,000 email template here and be sure to follow her on Instagram.

Connect with me outside the podcast!

1. Continue the conversation in the Market Like a Boss Facebook group.
2. Give me 30 minutes and I'll show you how to add $5K–$10K/month…without adding a single hour to your schedule. Book your free Stability Audit now.

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