Market Like a Boss

When someone says, "I can't afford it," it's tempting to assume your offer costs too much.

So you lower your price, create a smaller offer, or come up with another payment plan.

But what if the price isn't the problem?

Sometimes you're talking to people who don't have enough urgency to buy.

Other times, they want the result but don't understand why your offer is the right solution.

In this week's episode, I explain how to identify what's really behind price objections so you can stop guessing and start making changes that lead to more sales.

I also talk about:

• How to use your best clients to sharpen your messaging and attract more ready-to-buy leads
• Why selling the result matters more than listing features and deliverables
• How to ask better questions on sales calls so you can uncover what's actually stopping someone from buying

You have more control over your sales than you think.

Start by focusing on who you're attracting and how you're communicating the value of your offer.

Listen to the episode to discover what's really behind "I can't afford it" and how to turn more sales conversations into clients.

Connect with me outside the podcast!

1. Continue the conversation in the Market Like a Boss Facebook group.
2. Want a custom roadmap for making six figures in 20 hours a week? DM me BLUEPRINT and I'll send over your very own Breadwinner Blueprint.

Listen + Subscribe on ITUNES or STITCHER

I'd greatly appreciate a podcast rating and review so that this podcast can reach more women!

• Search for the podcast in your podcast app (Market Like a Boss)
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You say you want more clients.

But when it's time to market your offer, follow up with leads, or make more sales invitations, you pull back.

Not because you don't know what to do.

Because you're worried about what will happen if it actually works.

What if you get too many clients?

What if your schedule gets too full?

What if growing your business means giving up the life you've worked hard to create?

These fears can keep you stuck at the same revenue level, doing just enough to get by without ever testing what's possible.

In this episode, I talk about:

• Why fear of overwhelm can quietly limit your demand
• How temporary discomfort can show you what needs to change in your business
• Why the bigger risk may be looking back and realizing you never went after the growth you wanted

You can build a business that grows without giving up everything that matters to you.

But you have to stop deciding what you can handle before you give yourself a chance to find out.

Listen to the episode to discover what's really keeping you from creating more demand.

Connect with me outside the podcast!

1. Continue the conversation in the Market Like a Boss Facebook group.
2. Want a custom roadmap for making six figures in 20 hours a week? DM me BLUEPRINT and I'll send over your very own Breadwinner Blueprint.

Listen + Subscribe on ITUNES or STITCHER

I'd greatly appreciate a podcast rating and review so that this podcast can reach more women!

• Search for the podcast in your podcast app (Market Like a Boss)
• Scroll down and click 5 stars
• Tap "Write a Review" & enter a brief review
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Launches are not dead.

But the way you launch has changed.

If your launches used to bring in sales with a few emails, posts, and a sales page, you may be noticing that things feel different now.

Today's buyers are more discerning.

They want more clarity.

More personalization.

And more connections before they invest.

In this episode, I break down what needs to change if you want your next launch to perform, including:

• Why your messaging needs to be clearer, bolder, and focused on the immediate result
• Why personal conversations, direct outreach, and private DMs matter more than ever
• What to do between launches to create demand for your next one

The goal isn't to launch harder.

It's to launch differently.

When you understand how your buyers are making decisions now, you can make the changes that put you back in control.

Listen to the episode to see why your launches may not be working like they used to — and what to do differently.

Connect with me outside the podcast!

1. Continue the conversation in the Market Like a Boss Facebook group.
2. Want a custom roadmap for making six figures in 20 hours a week? DM me BLUEPRINT and I'll send over your very own Breadwinner Blueprint.

Listen + Subscribe on ITUNES or STITCHER

I'd greatly appreciate a podcast rating and review so that this podcast can reach more women!

• Search for the podcast in your podcast app (Market Like a Boss)
• Scroll down and click 5 stars
• Tap "Write a Review" & enter a brief review
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Someone saying "no" doesn't always mean "never."

Sometimes people need more time, trust, or clarity before they're ready to buy.

Don't write them off.

Keep showing up.

Keep providing value.

Keep following up.

Your next client may already be in your lead tracker.

Listen in and start looking at your no's differently.

Connect with me outside the podcast!

1. Continue the conversation in the Market Like a Boss Facebook group.
2. Want a custom roadmap for making six figures in 20 hours a week? DM me BLUEPRINT and I'll send over your very own Breadwinner Blueprint.

Listen + Subscribe on ITUNES or STITCHER

I'd greatly appreciate a podcast rating and review so that this podcast can reach more women!

• Search for the podcast in your podcast app (Market Like a Boss)
• Scroll down and click 5 stars
• Tap "Write a Review" & enter a brief review
• Press send

You can be good at what you do and still reach a point where you realize…

"This isn't working for me anymore."

That doesn't mean you failed.

It might mean you're ready for a new chapter.

In this week's episode, I'm joined by Meg Yelaney, and we got very real about reinvention.

We talked about:

• Letting go of what used to work
• Why testing and tweaking is part of being a great strategist
• Finding what you actually want to be known for

If you're questioning what's next in your business, go listen to this one.

About Meg:

Meg Yelaney is a business strategist who's helped over 1,000 coaches grow their brands by getting crystal clear on what makes them actually different, and using that to create demand.

With her Distinctive Edge Framework, clients go from struggling to stand out or get consistent sales…to finally being clear on how to fully be themselves AND talk about what they do (and getting hired because of it!). Some have hit $10K months for the first time. Others? Multi-six and even million-dollar businesses. She's also a twin mom to Ayden and Kevin and fur mom to mini golden doodle, Luna, musical theatre junkie and avid fantasy smut reader.

Want more from Meg?

• Check out Meg's free private podcast series, Main Character Energy, to learn how to build the edge that clients can't stop thinking about and AI can't generate.
• Follow Meg on Instagram.
• If you're a coach ready to scale in a way that feels bold, sustainable, and unapologetically you, check out her podcast, Business Not As Usual.

Connect with me outside the podcast!

1. Continue the conversation in the Market Like a Boss Facebook group.
2. Want a custom roadmap for making six figures in 20 hours a week? DM me BLUEPRINT and I'll send over your very own Breadwinner Blueprint.

Listen + Subscribe on ITUNES or STITCHER

I'd greatly appreciate a podcast rating and review so that this podcast can reach more women!

• Search for the podcast in your podcast app (Market Like a Boss)
• Scroll down and click 5 stars
• Tap "Write a Review" & enter a brief review
• Press send

What if putting your family first all the time is actually making your life harder?

In this week's episode, Megan Sumrell and I are having the conversation more women need to hear.

Because "family first" sounds great in theory.

But what happens when it means your business gets the leftovers?

You work around everyone else's schedules.

You squeeze your business into the cracks.

You stay reactive because you're afraid to commit to anything too far in advance.

And eventually, you're exhausted.

We're talking about why you don't have to choose between being a great mom and building a business you love.

You get to prioritize yourself, too.

And sometimes that means your business comes first.

Sometimes your family comes first.

Sometimes YOU come first.

That's not selfish.

That's intentional.

In this episode, we talk about:

• Why "family first" can create more pressure instead of more freedom
• Why reactive businesses create exhausted business owners
• How to build a business around the season of life you're actually in
• Why women need to stop trying to do everything themselves
• The importance of having an identity outside of being a mom

If you've been giving your business the crumbs and wondering why it isn't growing the way you want…

This conversation is for you.

About Megan:

Megan Sumrell is a Time Management Expert and creator of the TOP Program who helps overwhelmed women create harmony through planning systems built specifically for how women's brains work. With over 20 years of corporate process improvement experience, she teaches women to turn their unrealistic to-do lists into realistic, flexible plans that actually work with their lives, not against them.

Want more from Megan?

• Join Megan's annual planning workshop, Plan-a-Palooza, happening virtually October 22-23.
• Follow Megan on Instagram.
• Listen to her Work-Life Harmony podcast episode, where she dives deeper into why she doesn't run a family-first business.

Connect with me outside the podcast!

1. Continue the conversation in the Market Like a Boss Facebook group.
2. Want a custom roadmap for making six figures in 20 hours a week? DM me BLUEPRINT and I'll send over your very own Breadwinner Blueprint.

Listen + Subscribe on ITUNES or STITCHER

I'd greatly appreciate a podcast rating and review so that this podcast can reach more women!

• Search for the podcast in your podcast app (Market Like a Boss)
• Scroll down and click 5 stars
• Tap "Write a Review" & enter a brief review
• Press send

Everyone tells you to get more specific about your dream client.

But what if that's actually the reason your marketing feels harder?

In this episode, I'm sharing why I think our industry has taken "dream client" advice too far—and how obsessing over the perfect client can leave you with fewer leads, less creativity, and a whole lot more frustration.

During the episode, I talk about:

• Why mentality, desire, and hunger matter more than revenue or business stage
• What really makes someone a great client,
• How to stop ruling people out before you've even had a conversation with them

If your marketing has started feeling forced or your audience feels "wrong," this episode will challenge the way you've been thinking about dream clients.

Connect with me outside the podcast!

1. Continue the conversation in the Market Like a Boss Facebook group.
2. Want a custom roadmap for making six figures in 20 hours a week? DM me BLUEPRINT and I'll send over your very own Breadwinner Blueprint.

Listen + Subscribe on ITUNES or STITCHER

I'd greatly appreciate a podcast rating and review so that this podcast can reach more women!

• Search for the podcast in your podcast app (Market Like a Boss)
• Scroll down and click 5 stars
• Tap "Write a Review" & enter a brief review
• Press send

If your sales calls keep ending with...

"I need to think about it."

"I need to check my budget."

"Let me talk to my husband."

...this episode is for you.

Here's the truth:

You're not getting objections.

You're settling for maybes.

In this episode, I'm breaking down why "maybe" is actually the hardest place to be—and why it's keeping you stuck in endless follow-up, second-guessing, and slower sales.

We're talking about:

• Why "I need to think about it" is still an objection
• The hidden pressure that's showing up on your sales calls
• Why you have to be willing to hear "no" if you want more "yeses"
• How to show up with the authority that makes buying feel easy

If you're tired of chasing leads after the call is over, this conversation will completely change how you think about selling.

Connect with me outside the podcast!

1. Continue the conversation in the Market Like a Boss Facebook group.
2. Want a custom roadmap for making six figures in 20 hours a week? DM me BLUEPRINT and I'll send over your very own Breadwinner Blueprint.

Listen + Subscribe on ITUNES or STITCHER

I'd greatly appreciate a podcast rating and review so that this podcast can reach more women!

• Search for the podcast in your podcast app (Market Like a Boss)
• Scroll down and click 5 stars
• Tap "Write a Review" & enter a brief review
• Press send

This week's episode starts with a hot take:

Charging for sales calls will not get you better leads.

I know that's not what a lot of people are saying online right now, but after years of selling high-ticket offers, I've learned that the problem usually isn't the sales call.

It's your messaging.

In this episode, I'm breaking down:

• Why people ghost or don't buy
• Why charging for calls can actually attract more DIYers
• What really gets serious buyers to book and show up

If your sales calls aren't converting the way you want them to, this conversation might completely change how you look at the problem.

Connect with me outside the podcast!

1. Continue the conversation in the Market Like a Boss Facebook group.
2. Want a custom roadmap for making six figures in 20 hours a week? DM me BLUEPRINT and I'll send over your very own Breadwinner Blueprint.

Listen + Subscribe on ITUNES or STITCHER

I'd greatly appreciate a podcast rating and review so that this podcast can reach more women!

• Search for the podcast in your podcast app (Market Like a Boss)
• Scroll down and click 5 stars
• Tap "Write a Review" & enter a brief review
• Press send

Everyone talks about scaling.

More money.

More clients.

Bigger months.

But I think we've lost the plot.

After 10 years in business and turning 40, I've been asking myself a question that I don't hear many people talking about:

How much is enough?

In this episode, I'm sharing the conversations I've been having with clients, the shifts I'm making in my own business, and why I think so many ambitious women are feeling disconnected from what they're building.

During the episode, I talk about:

• Why bigger isn't always better.
• How to know if you're chasing your goals or someone else's.
• What it looks like to build a business that actually fits the season you're in.

If you've been wondering whether it's okay to want something different...

This conversation is for you.

Connect with me outside the podcast!

1. Continue the conversation in the Market Like a Boss Facebook group.
2. Want a custom roadmap for making six figures in 20 hours a week? DM me BLUEPRINT and I'll send over your very own Breadwinner Blueprint.

Listen + Subscribe on ITUNES or STITCHER

I'd greatly appreciate a podcast rating and review so that this podcast can reach more women!

• Search for the podcast in your podcast app (Market Like a Boss)
• Scroll down and click 5 stars
• Tap "Write a Review" & enter a brief review
• Press send