In this episode, Brittany Bird @blondebybritt, owner of @blondifystudio, discusses the growing trend of clients taking to social media to criticize their hairdressers—whether justified or not. Brittany recently faced a viral TikTok post from a client upset about pricing, but thanks to her well-established systems, she was able to post a detailed rebuttal that protected her reputation. Together, Gerard and Brittany explore the importance of having strong systems in place to safeguard your business against online backlash and share tips on how to navigate the challenges of social media.