In this episode, Jeff is joined by author JP Rindfleisch IX for a Joint with JP. They dive into the Business Model Generation by Alexander Osterwalder and Yves Pigneur. Jeff and JP walk through the classic entrepreneurial tool, "The Business Model Canvas" as authors. They talk about how each of the 9 boxes work, and how they view them as authors. They dive deep into risks and assumptions and how as author-prenuers we should be diagnosing those things.

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