What do you do when interest rates start to move on you? What do you do when they're now up half a point or a point from where you started? How do you keep the client still invested in the outcome? Tune in and learn from the best, the professor himself, Joe Averbook. 

TIMESTAMPS: 

02:00-05:07  Early Sales Experience 

05:07-07:13  Transition into Lending

08:38-11:16  Selling vs Teaching: The Similarities

12:41-15:11  Selling the Long Term

15:11-20:07  Inflation 

23:10-29:59  Brokered vs Direct Business

30:04-32:59  Focus on Service Over Product

37:42-40:24  You Can Do Nothing Wrong and Still Lose

44:40-49:07  Accountability

lenders, market, people, loan, client, equity, selling, deals, screen protectors, year, calls, rates, business, borrower, easy, long, sales, chase, interest rates, debt