In this episode of Hb Conversations, Gerard Scarpaci sits down with Ashley Mooney to discuss Areté, a groundbreaking beauty brand focused on sustainability and innovation for hair professionals. Ashley shares her journey from intern to CEO and the inspiration behind creating Areté, a brand that champions clean, high-performance products while staying true to the needs of stylists and their clients. They dive into industry trends like scalp care, the importance of balancing artistry with sustainability, and how mentorship and collaboration shape the future of the beauty world. Don't miss this conversation full of passion, purpose, and practical insights.