Matt Plapp, CEO of America’s Best Restaurants and DRYVER—as well as a regular guest contributor to PMQ—joins the show to discuss the biggest mistakes pizzeria operators are making when it comes to marketing (2:21). Plapp also shares how an early understanding of the internet—and its potential as a marketing tool—helped build his career. Plapp also dives into why you will always see him wearing orange and how that helps solidify his own personal brand.

Pizza power forum registration: PizzaPowerForum.com

America’s Best Restaurants: americasbestrestaurants.com